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How To Stand Out In The Trauma Coaching Industry

September 13, 20225 min read

Being a good coach is not the same as being able to start or run a coaching business. According to Coach Federation, less than 24% of coaches are able to sustain themselves and focus on coaching full-time, and this is because they lack the business skills to market themselves and run a business that is scalable and profitable. If you are thinking about going into business as a Trauma Coach, you ABSOLUTELY need to be good at what you do, but if you really want to stand out and get recognized in the industry, you have to do more than that.

The Trauma Coaching industry is not at all saturated, and now is a great time to become a Trauma Coach. With more and more people becoming Life Coaches, very few of them actually coach people on healing trauma. If anything, Life Coaches take a short course or seminar on trauma and call themselves "trauma-informed", but trauma coaching is much different than being trauma-informed. So your odds of standing out in the Trauma Coaching niche are high when you follow these tips.

Tip #1 - Create an Outstanding Client Experience

From start to finish, you want to ensure your clients have an amazing experience working with you. To achieve this, you need to view your business from your customer's perspective and look at all aspects of their experience, including:

  • Do you have an easy way for clients to book sessions with you?

  • What does the Thank You page look like when they book a call with you?

  • Do you have automated emails set up to confirm sessions and packages with you?

  • Do you have your Zoom integrated so they have all the info they need right in their email?

  • What is your client onboarding process like, including education about trauma so your clients are ready to get to work in their first session?

  • Do you have evaluation tools in place to ensure their needs are being met and progress is being made?

These are just some of the things that make for an outstanding client experience that will have your customers raving and referring others to you for Trauma Coaching.

Tip #2 - Become the Go-To For Your Micro-Niche

A micro-niche is a subset of the Niche of Trauma Coaching. Niching down in this way doesn't mean you can't serve people outside this niche. For example, if you are knowledgeable and passionate about nervous system healing, you would want to start sharing resources on this topic on your social media accounts, blog, email, and in videos on YouTube, webinars, and speaking engagements to increase your visibility as an expert.

Some examples of micro-niches are:

  • Female PTSD survivors

  • Combat veterans

  • Male survivors of childhood sexual assault

  • Narcissistic abuse

  • Codependency recovery

  • Nervous system healing

I niched down on serving married women with childhood trauma looking to keep their marriages together, and I still had single women and men coming to me looking for coaching! Niching down simply allows you to stand out as a bigger fish in a smaller pond and gain credibility and visibility in the industry, which is a win-win for you and your clients.

Tip #3 - Don't Be Afraid To Be Controversial

When I first started Trauma Coaching, I was so scared to talk about my spiritual beliefs. I thought if I let my spiritual "woo" side out of the closet people would be turned off and I'd lose followers and customers. But eventually, I needed to let myself be who I really am and show up authentically. And when I did let the cat out of the bag and I shared my spiritual beliefs with my online communities, most people really celebrated me. I did lose some followers. But I gained many, many more, because my light started shining brighter. It was as if I had a lighthouse that was more clearly calling out to my ideal clients. Whereas before I was just a dim, ordinary light in a sea of dim, ordinary lights. No one could see how special and unique I am. And that's what I want for you. Because YOU are special and unique.

Controversy can be scary, but it can also be a powerful tool in differentiating yourself in the industry. Don't be afraid to share your unique perspective or ideas, even if they go against the mainstream or challenge the status quo. By doing so, you can attract clients who share your beliefs and values, and stand out from the crowd.

Of course, it's important to approach controversy in a thoughtful and respectful way. Avoid attacking or alienating others, and focus on sharing your own experiences and perspectives. By doing so, you can create a safe space for discussion and potentially even foster meaningful change.

Now that you have a solid understanding of what it takes to be successful in the Trauma Coaching industry, it's time to take action. Start by implementing the tips outlined in this post, such as creating an outstanding client experience, niching down to become the go-to expert in your micro-niche, and not being afraid to be controversial.

Remember, being a good coach is not enough to sustain a successful coaching business. You also need to have the business skills to market yourself and run a scalable and profitable business. So, take the time to develop those skills and invest in a business coach who can help you grow your business.

The Trauma Coaching industry is not saturated, and there is a growing need for trauma-informed coaches who can help people heal from their past traumas. By following these tips and putting in the hard work, you can become a successful Trauma Coach and make a real difference in people's lives.

Thank you for reading and being a part of this community. Remember, we see you and believe in you.

Ready to take your trauma coaching business to the next level? Book a strategy session with me today to get personalized guidance and support on starting or growing your business. During our session, we'll map out a plan for success, identify areas of growth and potential roadblocks, and develop actionable steps to take your business to the next level. Don't let fear or uncertainty hold you back from making a real impact in the lives of trauma survivors. Book your strategy session today and let's make your business dreams a reality!


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Evelyn Hale

CEO and Founder of Inner Light Healing LLC

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